Authenticity guide
Puma shirt authenticity checks for labels, product codes, badges and sponsor detail.
Modern Puma shirts often use a Style No or Article No on the internal label. The code should support the exact club, season and colourway, not simply any Puma shirt. Older Puma shirts may not follow the same system, so era context matters.
Compare the neck writing, internal labels, country of manufacture and sizing. Poor spacing, missing manufacture details, vague swing-tag wording or contradictions between labels should push the shirt towards human review.
If the shirt has a front security or authenticity tag, the style should match the era. Repeated security numbers on unrelated shirts are a warning sign. Puma logos should have sharp proportions rather than a distorted or bulky shape.
Sponsors, sleeve patches and fabric patterns should match the original shirt template and not look soft, blurred or incorrectly placed.
Upload a full set of photos and let Revive Sports run an AI authenticity assessment before you decide what to do next.
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